Well how about mobile phone, laptop or a tablet?

I’m not seeing easy written anywhere, it can still be done by experts but the idea I feel would be that its overall possible to accomplish by a third party.

I take it you never heard Van Moof bricked bikes afteir their bankcruptcy?

Edit: and thinking about ebike motors and their parts - bosch has locked down their engines real hard

If you have worked with marketing or brand of a large corp, those people are always the furthest away from the real work a company does. They have no idea of the real customer base, only numbers on engagement and NPS reports.