• Impossible, at least to me, is functionally indistinguishable from a ground beef patty. Back when I was vegetarian and before I was vegan, I went to Burger King on lunch to try the Impossible Whopper. I wasn’t fond of Burger King, but I was mostly curious enough to see what an Impossible Burger tasted like having had Beyond at home once (where Beyond is pretty easily distinguished from ground beef by its flavor).

      Walked in, walked out, took a bite in my car. Straight-up almost went back in and asked for a new one before realizing it wouldn’t do any ethical good and that I didn’t have the time. This was even after seeing that it was in the Impossible-branded wrapper. I decided to go there another time to “try the real one”, and it was the same. I was dumbfounded; it was straight-up just a Whopper – having admittedly not eaten a BK burger in a few years at that point. (They also put mayo on it by default without telling you, so good job, BK.)

      • 3 months

        I had the same experience. I couldn’t tell the difference at all. Wondered if a mistake had been made, but had the same experience the next time. And I’ve had enough people tell me that they can’t tell the difference.

  • When the reverse was true it really rubbed me the wrong way. Soybeans are dirt cheap and soybean meal (the defatted version) even more so. On agricultural markets soybean meal is around 300-400 dollars per metric ton. That means it’s traded for less than a dollar per kg. Yet soy based vegan products were for years more expensive than the meat alternative, and lots of these animals would have eaten more than 1kg of soy containing feed to produce each kg of meat. It makes no sense to me. Yes processing the soy meal into a tasty meat alternative is not cheap, obviously, but are you telling me the soy meal to meat conversion is cheaper than the soy meal to faux meat conversion? Really put me off from vegan products.

    Same is true for things like oat milk. Oats in bulk cost pretty much nothing yet they managed to sell it for more than cow milk. What am I paying for? Marketing? Corporate profits? And don’t bring up the whole “animal proteins are subsidized” bit. I don’t know about the US but in the EU the subsidies are based on agricultural area. 1 hectare of soy plantation gets the same amount of subsidies as 1 hectare of any other animal feed crop. That’s not the explanation.

    I see this as a huge improvement and if plant based products are to really take off they have to be an affordable alternative even to the non vegan.