
Yeah, both our largest optician chains, Synsam and Synoptik, as well as others, are pushing subscriptions, hard.
Now, I am fortunate enough that I can afford to buy name brand glasses with the best lenses on the market, two pairs (one normal, one sunnies) cost me about €1500, but there are far cheaper alternatives.



It has been done, with limited success:
https://en.wikipedia.org/wiki/Znamya_(satellite)